Blackfinch Invests in Predictive Marketing Start-up Cyance. Cyance’s product, Nexus, Provides Smarter Business Marketing for B2B firms

Gloucester UK 27th January 2020: Blackfinch has invested c.£650,000 in Oxford-based company Cyance, founded in 2007. Cyance helps business-to-business (B2B) clients forecast customer buying behaviour through its predictive analytics software.

Cyance’s pioneering behaviour-based marketing technology platform ‘Nexus’ is an Artificial Intelligence-powered platform for intent marketing. It enables businesses to target their customers with laser focus. Nexus can interpret and understand the behaviour of users browsing over 50,000
partner websites. It detects the digital footprints that businesses are leaving online, allowing clients to accelerate their sales along with their marketing return on investment (ROI).

Clients who use Cyance’s software platform are able to stay one step ahead of consumer behaviour, as well as receive information on sentiment and interest across their current and future customer base. This enables them to adapt and prioritise marketing/sales efforts to target their budget in areas where they are likely to achieve higher ROI. By using Nexus, companies can increase sales by up to 50% as well as an increase in ROI by up to 300%.

In just 24 months Cyance has acquired 86 clients, including HP, General Electric and Symantec, and reached an annualised recurring revenue of over £1.6m. With the Nexus product already performing well, the investment from Blackfinch will be used to expand the sales team in order to rapidly onboard new clients. Cyance also plans to increase its network of tracking websites, especially in the Asia-Pacific region.

Jon Clarke, CEO and Founder of Cyance, said:

“We’re thrilled to have this support from Blackfinch, which will help to drive further growth as the market expands.”

Richard Cook, CEO and Founder at Blackfinch Group, said:

“Cyance delivers incredible value to its clients and we are delighted to support the team in disrupting this global market.”

Blackfinch Ventures provides investment to innovative technology start-ups. The team applies its extensive experience and broad network of relationships to deliver end-to-end support for companies, throughout the investment process and beyond. It works with founders over the long term, developing businesses that can transform some of the biggest markets in the world.

For further information please contact:

Elly Holliday: [email protected] / 01452 717772

Notes to editors: Total investment – £649,809.78

About Blackfinch Group

Blackfinch is an award-winning investment specialist and trusted provider working in partnership with advisers. With a heritage dating back 25 years, Blackfinch brings significant experience. Its businesses cover tax-efficient solutions, early stage investing, managed portfolio services and property financing. Blackfinch is entrusted with over £300 million in assets under management and administration.

About Blackfinch Ventures

Blackfinch Ventures invests in innovation. It targets high-growth opportunities, supporting start-ups and early stage businesses with technological potential. The focus is on disruptive businesses, offering products that address real world needs, with the capability to make an impact in global markets.

About Cyance – https://www.cyance.com/

Cyance, based in Oxford helps business-to-business clients forecast customer buying behaviour through its predictive analytics software. It was founded in 2007 and enables businesses to target their customers based on their digital footprint.