Salford-based start-up Immersify Education has secured a £260,000 combined investment from GC Angels, Greater Manchester Combined Authority (GMCA) and business Angels from the North of England.
The company provides learning tools for university students using AR, interactive animation, gamification and personalised learning. These can be embedded within practical academic courses that have traditionally been theory-based.
It was founded in 2018 by Chloe Barrett after she saw a gap in the educational content sector.
With the successful close of a £260,000 seed, Immersify Education will be making several hires to build out the team and take the product through to its final development stage, ready to go to market in the 2020/21 academic year.
Barrett said: “It is a really exciting time for Immersify Education with the investment and support from such fantastic investors to take us through the final stages of development.
“We believe this product is really going to make a difference to traditional education and are delighted with the support network we have around us.
“It’s been great working alongside GC Angels and we can now look towards expanding on a global scale to allow our platform to be used across a range of areas in a variety of countries.”
Jessica Jackson, investment director at GC Angels, added: “It has huge potential to make a difference to students coming through university today who have expectations of technology-driven learning. Chloe and her team have created a very interesting product set and 2020 promises to be an exciting time for their growth.
“GC Angels is proud to be helping Greater Manchester’s ambitious female founders access funding and we look forward to seeing how Immersify Education will grow.”