Instant messaging start-up Yapster has raised £2.6million as it aims to become the mobile inbox for two billion workers across the world.
The app – designed as a corporate alternative to WhatsApp – allows staff without company IT systems, such as those working in restaurants, to communicate on a secure instant messaging platform on their mobile phones without sharing personal contact details.
It also gives companies more control over their data and ensures they comply with EU data protection laws.
Yapster is already used by 30 retail and hospitality firms including Next, Caffè Nero, Carluccio’s and Wagamama.
The new funding will fuel growth, as it wants to sign up ten more firms by the end of the year. It charges companies an annual fee based on user numbers, starting at £2 per user per month.
Tory peer Baroness Bottomley is among the latest investors, alongside Nick Carter, the former finance chief of Pizza Express and Halfords.
It had previously received £900,000 of investment from retail industry executives including Mike Wroe, the former finance chief of takeaway app Just Eat.