Influencer Raises £3 million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology
London, UK, September 2019: Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence.
Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23-year-old Ben Jeffries who leads the company as CEO, and 25-year-old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO). In January 2019, Influencer bolstered its board with the appointment of serial entrepreneur Adam Ludwin, co-founder of search intelligence company Captify and growth marketing agency Inflecto Media as Director of the Board.
Backed by some of the world’s largest creators, Influencer is currently growing at 420% year-on-year and is already working with many of the world’s leading brands, including Boohoo, Alibaba, Pepsi, Starbucks, Pantene, Uber Eats, PrettyLittleThing and Apple Music, to name a few.
Influencer’s proprietary technology simplifies the influencer marketing process for both advertisers and creators. The data-driven end-to-end technology platform provides global advertisers with access to a network of premium macro and micro creators vetted for authenticity, quality and creativity based on powerful first-party data. Bringing together creator discovery, creator relationship management, campaign management and campaign reporting, along with enriched actionable insights, the platform empowers brands to make smarter decisions on any of their influencer activities across the globe.
Influencer will now further build out its team of industry-leading experts and double its headcount by the end of the year, including making a series of key hires to its global management team. The company will also open its first US office in New York, led by CEO Ben Jeffries, with expansion planned to the West Coast over the next year.
Along with scaling its development team, Influencer will be releasing its mobile app, which “allows brands and content creators to create meaningful relationships in a way that has never been seen before”, said Co-Founder and CEO Ben Jeffries. Commenting on the funding Jeffries said, “Puma Private Equity shares our vision and I’m thrilled to be working with them. Their backing validates our proposition and will enable us to now significantly scale our offering globally and continue to solve the problems currently facing brands and creators.”
Co-Founder and CVO Caspar Lee added: “At Influencer we pride ourselves in being by creators, for creators, with a team who embody this new era of creativity and enjoy unrivalled relationships with the world’s leading creators. Our shared vision allows us to create unique and seamless collaborations between creators and brands that transform the influencer marketing ecosystem and engage consumers through authentic and creative campaigns.”
Tommy O’Sullivan, Managing Director of Puma Private Equity commented, “With its disruptive approach, the strength of technology and creator credentials, Influencer is ideally placed to continue its explosive growth. Ben, Caspar and Adam are a uniquely skilled team whose knowledge and understanding of this fast-moving sector has impressed us from day one. We are delighted to be working with them and look forward to helping them achieve their aggressive goals for the business over the coming years.”
Puma Private Equity is a leading provider of growth capital to small and medium-sized businesses across the UK, and partners with management teams to accelerate growth.
Influencer is a technology platform offering a data-driven end-to-end solution to influencer marketing. Working with a vetted network of the world’s most premium macro or micro content creators, the platform provides powerful insights and tools for creator discovery, creator relationship management, campaign management and campaign reporting; allowing advertisers to make smarter decisions on any of their influencer activities across the globe.
From discovery and communication, through to contract management and creative approvals, the Influencer platform allows the promotion and amplification of content, while delivering valuable actionable insights that help measure the effectiveness of campaigns, and build strategies for more effective future campaigns. For more information, visit influencer.com
About Puma Private Equity
Puma Private Equity is a leading provider of growth capital to small and medium-sized businesses across all sectors and regions of the UK, delivering investments between £2-10 million and partnering with management teams to accelerate growth and help businesses achieve their potential. It is the private equity division of Puma Investments, an award-winning adviser, fund manager and portfolio manager active across private equity, quoted equities and property finance. Since inception, Puma Investments has raised approximately £450 million in capital. For more information, visit www.PumaPE.co.uk
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