Brandhouse raises £3.51 million Series A funding from China Renaissance Capital Investment

London – April 24, 2019, 9AM –BrandHouse Holdings Limited, a cutting-edge online platform for fast moving consumer goods with an established presence across the Nordic countries and China, today announced that it has secured €4 million in Series A funding.

BrandHouse connects global retailers and brand owners of all sizes with hundreds of millions of end consumers across the Nordics and China, by providing proprietary technology for efficient product onboarding, web sales, payments and logistics management.

“In China, the demand for imported consumer goods, such as mother and baby care products, are growing strongly driven by increasing consumption power and desire for authentic and differentiated products”, said Mark Qiu, CEO and managing director of China Renaissance Capital Investment.

“BrandHouse has established itself as a leader in cross border B2C e-commerce by enabling thousands of brand owners globally to sell their products to millions of consumers in Northern Europe and China”, said Bobby Aitkenhead from ATW Partners.

“We are delighted with the further validation of our vision and support from world class investors and partners, who can support our future growth”, said BrandHouse Chairman Klaus Anker Petersen. “We believe in digitalization of cross-border parcel based trade, where any product is made available to consumers globally. The new investment will enable us to further develop our business in China and Northern Europe.”

Investors based in China, America, Europe, Singapore and Australia participated in the round. They are joining the existing backers, which include Almondbox, Cosmopolitan and KAP Partners.

About BrandHouse
We believe in global trade, relationships and the prosperity created shared by all parties involved.

Our passion just happened to turn into one of the most dynamically growing global trading houses, with presence in London, Flensburg, Hong Kong, Shenzhen and Beijing. Discover more at
Press questions: Contact or +8613910403247.

PureClarity raises £750k investment from Mercia

PureClarity – the York-based e-commerce personalisation software platform – has secured a further £750,000 investment from NPIF – Mercia Equity Finance, which is managed by Mercia Fund Managers and part of the Northern Powerhouse Investment Fund.

The investment is the second within the past year from NPIF – Mercia Equity Finance and brings the total amount raised to £1.25m. It will allow the company to enhance its product, speed up implementation times and step up its marketing campaigns, creating eight new jobs.

PureClarity uses artificial intelligence to analyse customers’ behaviour and deliver a personalised customer experience through product recommendations, personalised marketing campaigns, personalisation within search as well as email, helping retailers to boost online revenue. Launched in 2017, the platform was developed by a five-strong team of IT and digital marketing specialists led by CEO Dr Paul Gibson. It is now used by organisations including the Royal British Legion, Norwich City Football Club and bike accessories supplier Zyro Fisher.

Paul Gibson said: “We are extremely excited to receive the next round of funding. Our advanced ecommerce personalisation solution is developing at a fast rate and our clients are experiencing fantastic results with increase in online revenue of 26%. This investment reflects not only the confidence in our company growth but also the unique service we are providing within the Artificial Intelligence field. Our plans to advance our AI platform and extend our marketing reach globally will help facilitate and expedite this success.”

Emma Cross, Investment Executive with Mercia Fund Managers, said: “We have great confidence in the management team of this innovative business which has identified a niche in the ecommerce market. This latest round of funding will enable them to extend their market exposure and scale up the operation both nationally and internationally.”

Grant Peggie, Director at British Business Bank, said:“Since its launch in 2017, NPIF’s impact on businesses has been wide-ranging, providing funding to launch new products, employ new staff, enter new markets and acquire new facilities. We are pleased that NPIF is continuing to unlock the North’s growth potential by supporting small growing businesses with vital investment.”

David Dickson, LEP Board Member for the York, North Yorkshire and East Riding Enterprise Partnership, said: “Pure Clarity are an example of an increasing number of businesses that are leading innovation in the digital and creative sector, with positive impact for the City of York and wider region.

“Investments of this type by NPIF will keep our region on the forefront of global advancements in artificial intelligence, bringing opportunity for economic growth locally and drive York and the region’s reputation as a hotbed of technological advancement.”

Walkers Commercial Solicitors advised the company on the investment while CMS advised Mercia.

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

ZigZag Global receives multi-million pound investment from Circularity Capital

Circularity Capital LLP, the specialist private equity firm supporting growth stage European SMEs in the circular economy, continues to build its portfolio, leading a multi-million pound growth funding round in ZigZag Global, a British software solution for retailers to optimally manage the return, consolidation, and resale of products both domestically and internationally. The investment was also backed by US Silicon Valley investor Plug And Play Ventures.

Circularity Capital’s investment will further accelerate the rollout of the solution to bluechip retailers. Clients include Topshop, Selfridges and GAP amongst others.

E-commerce return volumes are growing at 10-20% per annum. In the US market alone, 2.5 million tons of returned goods end up in landfill, the equivalent of the volume of waste produced by 5 million Americans.

ZigZag’s multi-award winning SaaS platform enables retailers to reduce the costs and waste associated with returns whilst dramatically improving and simplifying the customer returns experience and speeding up the time to refund. ZigZag grades returned products and can consolidate, refurbish, locally redistribute, recycle or even resell stock internationally.

The system reduces parcel journeys by up to 65% by identifying opportunities for the repacking and redistribution of returned products within the country of delivery, resulting in a measurable reduction in the wastage and carbon footprint associated with retail returns. ZigZag also reduces the cost and transit time of returns and has been proven to reduce customer related service enquiries by 40%.

Circularity Capital’s investment in ZigZag is consistent with its hands-on approach of backing businesses capturing new sources of value through circular business practices. Circularity Capital’s investment will see it play a key role in supporting the management team accelerate its international roll out plan. Ian Nolan, partner at Circularity Capital, has joined the ZigZag Board.

Ian Nolan, Partner at Circularity Capital, said:

“ZigZag has developed a powerful solution for retailers to addressing the growing challenge posed by e-commerce returns. Our investment in ZigZag is highly aligned with Circularity’s focus on using the circular economy to identify opportunities to drive financial value creation in parallel with positive environmental and societal impact.”

Al Gerrie, CEO and founder of ZigZag, commented:

“Circularity Capital’s investment will play a key role in fueling our market growth. In addition to allowing us to reach more customers, the funding will allow us to further develop our product offering to deliver even more value for retailers. We placed significant emphasis on bringing on board an investor who brings more than just capital to the table – Circularity Capital’s specialist network and insight in the circular economy was a great fit for us in this regard“.

ZigZag is also nominated for the People’s Choice award at the World Economic Forum in Davos next week.

Source: Company website