Trint raised £3.4 million Series A investment to help brands, newsrooms and content makers maximise value of spoken word led by Horizon Ventures

New round led by private and institutional investors including Horizons Labs, TechNexus, and Associated Press

London (April 11, 2019) – Trint, the leading automated transcription and editing platform that counts some of the world’s largest media organizations — including The Associated Press, Vice News, The Washington Post, and Der Spiegel — among its enterprise clients, today announced that it has closed £3.44 million in Series A funding from a group of private and institutional investors. The company has raised a total of £5.96 million since it was founded in December 2014.

The new round is led by a follow-on investment from Horizons Lab, the Hong Kong-based seed fund operated by the managers of Horizons Ventures. Institutional investors include TechNexus, a venture collaborative of entrepreneurs, engineers, and business leaders; and The Associated Press.

Trint CEO and founder Jeff Kofman was inspired to build Trint after spending 30 years as an Emmy Award-winning war correspondent and foreign correspondent with ABC and CBS News, during which time he estimates he manually transcribed thousands of hours of interviews.

Trint is using the funding to enhance its A.I.-powered platform so that customers can extract even more value from recorded audio and video and unlock the emerging voice economy. In the coming months, Trint will launch a new suite of collaboration features that will transform workflows for large teams working with audio and video content and enhance their ability to work together on editing transcripts and publishing content. Trint will also be releasing a new tool that combines a video player with an interactive transcript, making recorded content searchable, discoverable, and shareable on the Internet.

“In the last century, the world communicated through text; in the 21st-century communication is driven by voice and the spoken word,” said Kofman. “We’ve created Trint to go far beyond automated transcription, building the world’s first enterprise product for managing the workflow of the spoken word: letting users take raw recorded content, find the moments that matter and collaborate with others to produce content faster and more efficiently.”

He added: “Trint is focused on serving the needs of video production, brands, news organizations, and researchers, allowing them to unlock the value of the spoken word like never before.”

“TechNexus joined the round as both an investor and collaborator with enterprise partners, such as Shure Inc., committed to pilot and develop Trint’s technology into new industry and market solutions,” said JJ Oslund, Senior Manager, Technexus Ventures.

Kofman also noted that Trint is one of a growing number of technology companies that have opted to bypass funding from venture capitalist firms to maintain focus on smart and steady growth and the development of the core product.

Since its 2016 launch, London-based Trint has grown from four to 45 employees, including seven employees in the company’s North American headquarters in Toronto. It has seen consistent double-digit growth in revenue since 2017 and is now used by more than a quarter million customers. It has been hailed as “by far the best automated transcription service” by The New York Times and an “unprecedented voice transcription technology” by Wired.

Trint initially launched with funding from the Knight Enterprise Fund, as well as early support from BBC Worldwide Labs and Cisco. In June 2017, the company raised £2.4 million in funding.

In July 2018, Google’s Digital News Innovation Fund awarded Trint a grant of £260,000 to build an automated translation project in 100+ languages which is now in development. In 2018 Trint was awarded the “Gannett Foundation Award for Technical Innovation in the Service of Digital Journalism.”

About Trint
Launched in 2016, Trint is a productivity platform that takes professionals beyond automated transcription, changing the way they work with audio/video to produce content and insights. By combining a text editor and an audio/video player into one easy-to-use platform, Trint unlocks the value of the spoken word by letting users capture, find, and share the moments that matter. Backed by funding and support from Google Digital News Innovation Fund and the Knight Enterprise Fund, Trint is transforming the management of recorded content in 13 languages with a unique collection of features that includes multi-user editing of transcripts, recorded and transcribed phone calls with its iOS app, instant search of recorded content, and seamless enterprise workflow integration.

Adthena raises £10.57 million Series A investment from Updata Partners

LONDON, UK (March 13, 2019) — Adthena (, the leader in AI-powered search marketing intelligence, today announced it has raised $14 million in a Series A round of funding from Updata Partners. Updata Partners joins the Adthena board to accelerate Adthena’s US Growth in addition to product developments and improvements

The investment will further accelerate Adthena’s rapid growth across the US and internationally, while strengthening the product development of its paid search AI platform, which is built around its patented ‘Whole Market View’. In addition, it will allow the company to scale its AI capabilities and support the launch of new channels.

“With more than 200 major brands as clients we’ve already proven the value of the search clarity that we bring to marketers.” said Ian O’Rourke, CEO at Adthena. “With Updata’s investment and experience, we aim to accelerate delivery of AI-driven capabilities customers have been asking for, while supporting an expanding client list in the US.”

According to Adobe, only 15 percent of companies are already using AI to drive their marketing initiatives but a further 31 percent are planning to implement in 2019. As the only AI-powered search platform in the world leveraging natural language processing, machine learning and thousands of deep learned categories, Adthena offers the most powerful search marketing intelligence solution on the market today. The platform has been adopted globally by marketing leaders and their agencies to help exceed performance by delivering competitive clarity to search marketing auctions. This unique market positioning has allowed the company to:

– Increase Volvo’s new car configurations by 97 percent
– Help a leading UK retailer obtain 50 percent market share for the new iPhone launch
– Help AutoTrader maintain a leading position in share of clicks across their core ad groups

“Adthena is at the heart of key performance decisions as a strategic partner of choice and driving results for some of the world’s largest enterprise organizations,” said Braden Snyder, Vice President at Updata Partners. “The progress they have made in the US over the last year shows Adthena’s ability to adapt to a new market and create opportunities, which we’re excited to be apart of this coming year.”

As part of the transaction, Jon Seeber, General Partner at Updata, will join Adthena’s board of directors.

Ian O’Rourke, CEO at Adthena added, “This is a very exciting time for Adthena, particularly and especially the growth of our Austin office, as we embark on the next part of our journey. We are delighted to have Updata join as partners and welcome Braden and Jon to the board.”

Adthena was founded in 2012 by Ian O’Rourke and has offices in London, Austin, and Sydney.

About Adthena

Founded in 2012, Adthena is The Ultimate Search Intelligence Solution, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Adthena’s user-friendly interface segments data to provide insights into Brand Protection, Partner Management, Strategic Planning, Gap Analysis and Ad Copy Analysis delivering all the key insights search advertisers need. Globally, Adthena works with more than 200 clients across 14 different business sectors, including retail and e-commerce, finance, travel, education, and automotive. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others.

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Par Equity lead £1.9 million investment in loyalty card app Swipii

Swipii, the loyalty card app, has secured investment of £1.9m via a funding round led by award winning Scottish venture capital firm Par Equity.

The latest version of the app removes the need for physical loyalty cards by linking to a debit or credit card and rewarding users with points as they shop at businesses signed-up to Swipii. The app’s original iteration had 1.1m users and its 1,700 affiliated businesses saw up to a 1.5x revenue boost, but it relied on using iPads to track visits only.

Chitresh Sharma, co-founder and CEO of Swipii, said: “We estimate that there are more than 600,000 small to medium-sized businesses in the UK that could benefit from Swipii, so there is huge potential for expansion.

“Our card linking technology has improved on an already popular product by making it even more intuitive, and this investment means we can build on our existing userbase and grow with the new, more intuitive Swipii.”

Users must enter their 16-digit credit or debit card number or take a picture of their card to link it to the app. Once they have done so, the app will reward them 10 points for every £1 spent at signed-up businesses.

Businesses can get set up online using Swipii for Business accounts start at £28/month per location and follow a pricing structure that can be found on the Swipii website.

Lead investor Par Equity was joined by the government-backed Scottish Investment Bank as well as Green Shore Capital and other follow-up investors. Partner at Par Equity Paul Munn said of the investment: “What struck us about Swipii was how
convenient it is for users and how wide its appeal can be. We all know the frustration of forgetting to bring a loyalty card with you.

“And as for businesses, Swipii gives them useful data and their customers a reason to return, so it’s a win-win – and that makes it very attractive for investors.”

Swipii recently doubled its product team as well as hiring new Growth Director Janet Balneaves from Skyscanner, new Product Owner Mark Crabbie from Google. Also, Mark Logan, ex-COO of Skyscanner, joined the board of directors having participated in this round of funding.

About Swipii
Swipii is a loyalty card app supported by card linking technology that gives users points when they shop at signed-up businesses. The app never stores card details and does not have access to a user’s bank account, only reading card transaction information and using Fidel – a Level 1 PCI compliant financial service that processes over 6 million transactions per year.

Find out more at:

About Par Equity
Par Equity is an award-winning venture capital firm founded on the principle of equality – with investors and professional business angels all sharing the same terms and the same rewards. The firm, based in Edinburgh, invests in innovative companies with high growth potential. Since it was founded in 2008 it has invested more than £118m in over 51 companies.

The firm’s evergreen Par Syndicate EIS fund invests in a diversified portfolio of six to eight software and hardware technology companies.

Average return on exits pre-relief is 3.4x. Benchmark IRR for the EIS fund is 15%p.a. (realised IRR 26.5%p.a.). Minimum subscription to the fund is £20,000.

The firm’s investor network, the Par Syndicate, is a diverse group of private investors pooled from a range of professions. The Syndicate invests alongside the EIS fund, and members are encouraged to work closely with investee companies. Many Syndicate members are active professionals, providing current knowledge and guidance to young companies.

Par Equity recently won a hat-trick of awards recognising the firm’s 76x return on investment turnaround of online educator ICS Learn – ‘Best EIS Investment Exit’ at the EIS Association Awards

2019, ‘Exit of the Year’ at the Growth Investor Awards 2018 and ‘Best Exit of the Year’ at Investment Week’s Tax Efficiency Awards 2018. The firm was also a finalist for the Best EIS Investment Manager award at the 2018 Growth Investor Awards.

Par Fund Management Limited (FRN 485668) is authorised and regulated by the Financial Conduct Authority.

Find out more at:

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Charlie Crossley, Bulletin PR
Tel. 0115 907 8418

Tel. 0800 368 7416

Imagen secured £6.5 million Series B funding from Downing Ventures

London, January 21, 2019 – Imagen, the leading SaaS video management platform business, has secured £6.5 million in a Series B round. The company received funding from an investor pool led by Downing Ventures. The round also included capital from Guinness Asset Management Ltd and participation from existing investor, Cambridge Innovation Capital.

The investment represents a major milestone for the company, following significant growth in 2018 that saw Imagen post an 88% year on year revenue increase driven by clients including Formula One, The Premier LeagueWorld Tennis AssociationBPReutersBBC and IMG, part of Endeavor.

The investment follows a growth trajectory that has seen Imagen establish a significant foothold in the video management sector and become an essential piece of technology for sports, media and enterprise businesses looking to manage their expanding video and content libraries.

Charlie Horrell, CEO of Imagen, comments, “This funding is clear recognition of the value our partners and prospects see in the platform. We have a world class roster of clients across the sports, media and enterprise sectors and have a healthy pipeline going into 2019. We look forward to accelerating our global operations and are thrilled to be working with new investors to continue shaping the future of video management.”

Richard Lewis, Investment Director at Downing Ventures, added, “We are delighted to be backing Imagen and the exceptional management team that has developed a market leading video management platform. We are now focused on supporting Imagen’s exciting UK and international expansion plans.”
Victor Christou, CEO of Cambridge Innovation Capital, adds, “Imagen was one of the first companies into which CIC invested. It has made great progress since our initial investment, transforming itself into a globally leading SaaS video management platform with a greatly enhanced client list. We are delighted to continue to support the company as it expands from its UK base into international markets.”

Malcolm King, Fund Manager at Guinness Asset Management said, “Imagen is an acknowledged leader in video management with an enviable customer base. We are delighted to have completed our growth capital investment into the company and look forward to working with the Imagen team, CIC and Downing Ventures to help the company realise its international growth ambitions. The deal demonstrates our ongoing ability to source and deliver high quality investments for our EIS investors.”

Eddie Harding, Partner at ICON Corporate Finance who advised the company on the round, added, “I’m delighted to have helped Charlie and his team raise this funding from these three highly respected tech investors. The research shows that video continues to grow exponentially, and Imagen’s enterprise grade video management platform is ideally placed to meet the explosive demand of this sector.”

The funding will enable Imagen to expand its global operations and make significant inroads into the US and European markets. Imagen will be establishing a customer led sales and marketing presence in the US, as well as accelerating product development and the growth of its technology division.


About Imagen

Imagen is an intuitive video management platform that enables sports organisations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control, and insight. Imagen is being used by global organisations to manage and distribute their expanding video and media libraries – enabling fast, easy, secure and controlled access to content through the highly customisable platform.

Imagen’s customers include Formula One, The Premier League, World Tennis Association, BP, Reuters, BBC and IMG, part of Endeavour. The secure platform is also used by the Ministry of Defence, and preserves archive collections for Imperial War Museums, the British Library and the BFI.

For more information visit

About Downing Ventures

Downing Ventures is a London based evergreen fund investing in seed to series A (and beyond) companies, providing entrepreneurs with a ladder of funding. The fund has backed over 60 ambitious businesses (as at January 2019) across a variety of technology sectors including online marketplaces, enterprise software, and health technology.

About Guinness Asset Management

Guinness Asset Management provides a range of long only actively managed funds to individual and institutional investors. We also offer an Enterprise Investment Scheme (EIS service) investing in private growth stage and AIM-listed companies. Founded in 2003, Guinness is independent and is wholly owned by its employees. We believe in in-house research, intelligent screening for prioritisation of research and well-designed investment processes. We manage concentrated, high conviction portfolios, with low turnover and no benchmark constraints. Since our establishment we have developed a variety of specialisms in global growth and dividend funds, global sector funds and Asian regional and country funds.

For enquiries regarding Guinness EIS Service contact Shane Gallwey, Tel: +44 (0)20 7222 3475, Email:

About Cambridge Innovation Capital plc

CIC combines a unique relationship with the University of Cambridge with deep financial and industry links to support rapidly growing intellectual property rich companies in the Cambridge Cluster. The company is committed to building leading businesses from brilliant technologies, with the benefit of some of the most influential figures in the sector and a patient capital structure.

For more information please visit or follow us on Twitter at @CambsInnovation

About ICON Corporate Finance

ICON Corporate Finance is a boutique investment bank which acts exclusively for technology companies. Its clients are changing the world and ICON helps them secure funding to build great companies and realise maximum value when they come to sell.

IT industry veterans Stephen Kelly and Steve Garnett invest in 3radical and join as advisors

Supporting the accelerated adoption of 3radical Voco – an award-winning Audience Engagement Platform that transforms engagement between brands, consumers and employees

3radical announced today that highly regarded IT industry veterans Stephen Kelly and Steve Garnett have invested in 3radical, and will provide advisory services, as the company accelerates the roll out of its Audience Engagement Platform, 3radical Voco, in existing and new markets. 3radical is a SaaS company that enables organisations to achieve substantial improvements in customer and employee engagement, as well as referral marketing. Over 2 million individuals worldwide have already been engaged with interactive, rewarding digital content generated by 3radical Voco.

Stephen Kelly, former CEO of Sage, commented: “Individuals – be they consumers or employees – understand the value of their data and are becoming increasingly discerning about which organisations they trust and engage with, and what they share about themselves. Getting, and keeping, their attention, support, loyalty and business means your communication has to be mutually rewarding, interactive and even entertaining. It also has to be delivered where and when they want it. Trust is table-stakes for today’s great companies. 3radical has created a SaaS platform that makes it easy for organisations to do just that, and address the huge challenges this creates, reaping the rewards of better communications execution. This ability to easily configure and deliver interactive, rewarding digital content personal to every individual in the moment simply isn’t available from existing marketing or employee communication platforms, but is critical to organisations’ future success.”

Steve Garnett, former Chairman of Salesforce EMEA added: “3radical has done a fantastic job with its Voco platform and has made good progress rolling it out to organisations across the UK and Asia Pac. We look forward to helping 3radical accelerate its growth in these markets as well as the US. There is huge untapped potential for the company and its software. Every organisation needs to rethink how to engage with consumers and employees effectively based on the huge shift in individuals’ expectations we are seeing. 3radical addresses the issues this raises plugging a critical gap in the existing marketing or employee communication technology stack they have today.”

David Eldridge, CEO of 3radical, said: “It is fantastic to have investors and advisors with the experience and global network of Stephen and Steve getting behind 3radical. Their support endorses our belief in the tremendous scale of the opportunity ahead for us, particularly in the US. The business will benefit greatly from the experience and network they have built leading first-class global software businesses.”

Stephen Kelly has over 35 years’ experience with high-growth businesses and has been CEO of three successful public companies in the UK and US – FTSE100 company Sage, NASDAQ-listed Chordiant and FTSE Micro Focus – as well as COO of UK Government.

Steve Garnett was Chairman of Salesforce in EMEA for 13 years prior to retiring in 2016. Before Salesforce, Steve’s experience includes leading Siebel in EMEA and he was VP of Oracle.

– Ends –

About 3radical

3radical is a SaaS company that enables organisations to achieve substantial improvements in consumer and employee engagement, as well as referral marketing. 3radical Voco is its easy-to-use software platform for creating and managing immersive, entertaining and rewarding digital content. 3radical Voco delivers better response rates, loyalty, engagement and advocacy, and results in stronger commercial performance.

3radical customers include Dell, DBS Bank, Azzuri Group, GVC and National Australia Bank and more than 2 million individuals worldwide have engaged with content generated by 3radical Voco.

3radical sells its solutions globally through offices in the UK, US, Singapore and Australia.

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Sophie Brown


+44 7919 098 893